What if getting kids to eat healthy were as simple as encouraging them to play with their food? After managing a successful Hello Sweet Potato Kickstarter campaign, Seven Elm designed packaging and built a website for a playing card series for kids 5 and older modeled on classic games like Go Fish (which became Go Fresh Salad) and Gin Rummy (here as Yummy Rummy Pizza). We created marketing materials and advised on PR. Hello Sweet Potato is now sold in Whole Foods and toy and gift shops nationwide, and has won a number of awards and recognitions from gaming and parents’ choice groups, among them the prestigious Dr. Toy award.