Seven Elm worked with the team behind an established Boston-based, big-budget events planning company to rebrand and increase firm exposure for corporate and philanthropic events during merger and name change. We created a new logo, identity system, and color palette; marketing materials; and responsive website, which included design, development, original photography, and editorial copy. Throughout the process, Seven Elm collaborated with AE’s existing public relations team to ensure design supported and furthered the new messaging and media outreach.